The app needed efficient user acquisition across channels — more installs and in-app conversions without letting cost per acquisition creep up.
Managed a combined ad budget of ~₹5L/month across Meta Ads, Google Ads, and influencer marketing — running conversion-focused campaigns, testing audiences and creatives continuously, and optimizing toward installs and in-app conversions at a lower cost.
Meta ads live or die on the creative — but producing enough fresh, high-quality ad visuals to keep testing is slow and expensive the manual way.
I generate scroll-stopping ad creatives with OpenArt (AI image generation) — spinning up multiple on-brand variations fast, running them on Meta, and doubling down on the winners.
Unprofitable ad spend — a leaky funnel, weak creative, and high CAC burning budget.
Diagnosed drop-offs in Meta Ads Manager, tested 10+ creative variants, built lookalike audiences, and rebuilt the landing-page flow.
Most performance marketers stop at running ads. I go a step further — I generate high-performing ad creatives with AI (OpenArt), run the Meta app-install campaigns, and optimize the funnel down to in-app conversion. Performance marketing + AI-powered creative means more winning creatives, faster, at a lower CAC. That's my edge.